Static Strength - Brand Identity & Packaging

Static Strength - Vista, California

Brand Identity & Packaging

Static Strength is a line of nutrition supplements aimed to enhance the practice of strength training.

It's a sub-brand of a well-known American manufacturer and is targeted towards the strongman population.

I was tasked with creating a strong and impactful identity that can stand out on the shelves, along with the labels and packaging for their line of products.

The concept of the logo emerged in two phases.
First was realizing that the word "static" has double meaning: immobile, but also electricity related, as in static electricity. Which is very fitting with the strength theme.
Second was how to link the electricity concept to the human body and performance. The nervous system was a good start but, ultimately, the most well-known visual representation of electricity inside a human is the electrocardiogram.

And here are the labels I developed for the whole line.