Strongman Events - Logotype Design

Strongman Events - Malmö, Sweden

Logo Design

Strongman Events was an event calendar for strongman competitions.

The concept of the logo emerged in two phases.
First was realizing that the word "static" has double meaning: immobile, but also electricity related, as in static electricity. Which is very fitting with the strength theme.
Second was how to link the electricity concept to the human body and performance. The nervous system was a good start but, ultimately, the most well-known visual representation of electricity inside a human is the electrocardiogram.