Idear - Branding & Product Lines

Idear - Barcelona

Branding, packaging and displays

Idear is a Spanish company selling various products on big fairs, exhibitions, international markets, street markets, all across Europe. Based in Barcelona, it operates in Spain, France, Italy, Germany, Austria, Denmark...

I've been designing for them for twenty years, creating numerous brands from the ground up along with their packaging, displays, banners, stands, gazebos, flyers, etc.

The style I'm asked to deliver is not neccesarily cutting-edge design here. While remaining clean and polished, the aim is to appeal to the people on the streets, have a big impact on the moment.

Here is an archive of some of the products I helped develop along the years:

L'Impido is a line of organic washing products based on natural carbon stone.

Oostone is a line of clay stones that can hold perfume and diffuse it.

Agua Loca is a bottle that allows you to perfume your water with real fruits.

GommaPro is a super smart, durable and efficient sweeper.

Atmosfera is wax scented bowl that you can scrape to diffuse the aroma.

TapTop is an extensible silicone wrapper to keep your food super fresh.

La Bayeta Española is a clever cleaning cloth with two different sides.

Bandanarte is a clever piece of cloth that can be used in mulitple ways, headband, scarf, bracelet, belt, etc.

Ananaslice is a smart ananas slicer to get all the pulp in one go.

Weeking is a line of scented candles that last for a very long time.

Il Triangola Magico is a coloring stick made of natural bees wax to allow children to draw safely.

Creachips is a smart kitchen tool allowing you to make fat free chips in seconds.

Super Cuber turns your food into cubes instantly.

Candela Eterna is a wick and support that burn forever on a bed of oil.

Xtensible is a clever water hose, extensible up to 3 times its resting size.

The Coupe Fruits is a smart fruit slicer.

La Tour au Chocolat is a delicious chocolate fountain to drench anything in sweet cocoa delight.

1001 Lamps is customizable lamp where you can decorate the lampshade with any graphics you want.

Waschenundtrocknen is a super absorbant cleaning cloth made in Germany.

Plancharello is a clever metallic sheet that alows you to reflect the heat of the iron and makes ironing super efficient.

Ecoducha is a natural filter for your shower.

Lemonarte is the best professional lemon zester, made in Italy.

Puroxy is a professional air cleaner.

Jingle Nuts is a natural and clever nut cracker, made in France.

Lumbarelax transforms your chair into a massage session and heals your back.

Riccioli & Affetatore are smart kitchen tools to create fancy shapes with your food.

Jeliku is an educational toy to stimulate children's creativity.

Minimax is a smart peeler with multiple positions.

Mini Twist is a clever manual mixer that can chop any food in no time.