Toutastus - Branding & Product Lines

Toutastus Logo Hero Image

Overview

Toutastus - Paris

Branding, packaging and displays


Toutastus is a French company selling various products on big fairs, exhibitions, markets, street markets, etc. Based in Paris, it is also a global distributor.

I've created their name and logo, along with numerous packaging, displays, banners, stands, gazebos, flyers, for the sub-brands they developed.

Toutastus Logo Process

Creating the name

Astuce, in French, means trick, ingeniousness. It has the same root as astuteness.
The products Toutastus sell, often add a clever twist to the usual ones and I thought using the name Astuce was very fitting.
Since the company creates a lot of sub-brands, their logo also appears, most of the time, preceded by the mention "made by", as in, "made by Toutastus".
Which made me think of the common expression "by God!", "by Zeus!".
I wanted a clear French influence, so I thought about well-known French expressions that began by "by..." or, in French, by "par...".
And of course, the famous "Par Toutatis !" found in the Asterix comics came to my mind.
Then it was a matter of blending those two concepts: Astuce and "Par Toutatis !".
Which gave birth to Toutastus!



Crafting the logo

With such a strong and evocative concept for the name, finding the graphic solution was pretty straightforward.
It had to have comics lettering influences, the notion of exclamation and a general playfulness.

Toutastus Logo Concepts

Archive

Here is a selection of a few of the products I developed for Toutastus:

Food Line

Various packagings in the same sector. The aim was to have a visually coherent line of products.

Toutastus Food Line Boxes and Packaging

Hache 'n' Twist

Hache 'n' Twist is a smart manual mixer.

Hache 'n' Twist Box
Hache 'n' Twist Packaging Print file

Râpeur Trancheur

The Râpeur Trancheur is a smart grater and slicer.

Râpeur Trancheur Boxes
Râpeur Trancheur Banner
Râpeur Trancheur Instructions
Râpeur Trancheur Packaging Print file

Turbo Twist

Turbo Twist is a smart manual mixer.

Turbo Twist Boxes
Turbo Twist Banner
Turbo Twist Packaging Print File

Triplucheur

Triplucheur is a smart slicer with 3 interchangeable blades.

Triplucheur Packaging Print File

Le Pélican d'Argent

Le Pélican d'Argent is a smart pair of food scissors.

Le Pélican d'Argent Banner
Le Pélican d'Argent Packaging Print File

Brosse Lissante

Brosse Lissante is a smart straightening brush.

Brosse Lissante Packaging Print File

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